The world of SEO used to be dominated by keywords. The keywords used determined whether optimization strategies will be successful, and the usual optimization routines each day reflected on the integration of these keywords in the best way possible.Even after the introduction of Google Panda, who tried to deny stuffing a lot of keywords in a text, the key strategy was still a part of the SEO optimization process.
frequency of keywords is also important that the positioning of content
many keywords present in the body content is less important than the location of your keywords in each page. One such example is contained in the title or the title of a page.This content will have more weight than the same content placed in the footer or any other type of text from the body of the page. on the other hand, excessive use of a certain sentence by stuffing a thousand times in the many pages of your site will not increase your search rank significantly Google focuses more on value, shareable content and quality of these days.
Semantic Search now comes will be analyzed in very different game
It could be that you always place much attention on individual keywords due to the fact that the content of investment still plays an important role in how your content is assessed by Google.principles of on-site analysis, however, have changed significantly. In the past, Google's analysis was mainly based on keywords. He looked at individual keyword phrases like blocks to compare them with other users search queries.The Google search robots use much more complex techniques today. At present, they recognize not only keyword phrases, but also try to interpret long sentences.What Google does is to observe the semantic use of language to determine the purpose of your website and match specific pages with appropriate user queries. The process itself is better known as semantic search.Regarding the semantic search is concerned, there is no need that particular word that you use as long as your words are deemed appropriate for your business.
The navigation and structure of your website count a lot
There must be an easy way for users to navigate your site. Google enforces this by ensuring that all high ranking sites are easy to navigate.If you have a concise and well-organized navigation, featuring the main navigation foreground with a number of intelligently organized submenus, your site much more benefit than a similar site with links distributed chance, pointing to the different sections of the site.This has already been recognized by a Toronto SEO especially with the well-organized navigation structure.
Security and how quickly your site loads are of great importance
for some time already, the speed of a website has become a very important factor in ranking. However, with increasing competition and the fact that users are accessing content from a growing number of devices, speed becomes a much more important factor.Reduce the size of your images, implement improved caching system and have your backend footprint to maximize your speed site
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