When you follow this guide, you will learn on site Optimization Tips for local SEO and how to optimize your site to rank for more terms / keywords.
1. Set your NAP (NAME / ADDRESS / PHONE)
The main information to add to your website and your local Google+ list your NAP. NAP is your name (full) address and telephone number.The NAP should be analyzed and must always have the same format so that it keeps the NAP consistency. It should be included in your header or footer. It is not recommended to create your NAP as an image or video file that they can not be crawled by search engines.If you create quotes, it is imperative for you to always use the same NAP format you would normally use on your website and your Google+ list.
2. Include your city, state and zip in your meta tags
You can add your city, state and zip code your meta tags, meta description and your website (including your h1 - h3 headers so if it can be done).
3. Use Annotations Schema.org
Schema.org is a collaborative activity, the community that helps build, maintain and promote schemes so that data on the web is still structured. It can be used in web pages, e-mails and other documents as well.This appears as a small HTML snippet that can be featured on your website. Search engines can pick up this markup and will in return provide detailed results for someone who may want to visit your site.You should try to provide both the local (http://schema.org/LocalBusiness) and Review (http://schema.org/Review) Markings.
4. Establish and claim your Google+ profile
Create and validate the Google+ profile for your business by going to this link and simply following the step method stage, he describes :. Http://google.com/ places /.Please be sure to fill as many data fields as you can and you can also add in a lot of photos, videos and your company logo, as well.Be as specific as you can with the categories that your company falls under -. more specific you are with this, the better your ranking in localized search resultsA framed list and categorized Google+ is much easier to rank in search listings located. Be sure to keep the PAN in the same format as it appears on your website that consistency PAN is extremely important!
5. Establish a YELP page
While Google+ is a great platform, it is true that not everyone on the Internet uses. While you do not miss out on all potential customers, you can create a page or two to review your business thus making you visible to potential visitors. A review site that has a large number of users is Yelp.com (https://biz.yelp.com/login).You can create a Yelp profile for your business and have the same NAP size as it appears on your website and the Google+ profile.You must complete all the data fields mentioned on the form. Try to make your profile as complete as it can be so that you get the desired results.You can also try to incorporate the familiar Yelp badges on your web page. This has the effect of letting your customers to access your Yelp page and helps you vet as a "real" business also. This helps to increase your conversion rate.
6. Encourage customers to leave reviews (Yelp & Google+)
The comments are what help several local businesses prosper. Specifically, you can ask your customers to write a review on your Google+ profile or your Yelp page, or both.You can do when they are actually buying your product by giving them a business card that uses the method in which they can do.You should be aware of comments by incentives such as Google+ and Yelp have strict procedures to eliminate these out. Never create false opinion. Yelp and Google have very strict policies against them and are always on the lookout for such attempts.
Conclusion
If you follow these rules, you have a fast, highly optimized website that has all the big brand signals :. a great theme, all the necessary pages, many interesting and well optimized content and good performance ratingsYour local signals will be properly structured and categorized so you have the most exposure in the local SERPs. Similar:. How to recover from the trouble googleOnce you have created the right according to your local company website, is you need to start the process of strengthening links and quotes for the new website to get ranked based on specific keywords so that you can increase your traffic and conversion rates.
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