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There are many internet marketing using mainly Facebook and then some perhaps using things like Twitter and Instagram, as this segment they target. Some are even using LinkedIn for B2B applications or Vine for marketing videos.
Curiously, very few actively pursuing commercialization in Pinterest. Fortunately this leaves a large gap to fill, something we will actively deal with our campaign today will focus on How to increase website traffic using Pinterest .
When most people think of Pinterest, food and clothes comes to mind. But not everything is good for Pinterest. It can be used on the wholesale market all you can find online selling value.
You can use it to drive traffic to different blogs or websites, get feedback from people or just to raise something. It could also be used just for fun, but so fun was that we continue we would probably be sitting playing Minecraft.
agreed that for some people, Pinterest is a form of entertainment and fortunately for us, some of these people have a credit card handy. Of course not everyone who visits your site through Pinterest will buy something, but there is still a great platform to generate traffic and can be used to further increase exponentially your traffic you encourage users to share your content among their friends or followers.
How to increase website traffic using Pinterest
What this article aims to do is to form a guide of all kinds to present the intricacies of marketing with Pinterest. Not only will it tell you what to do, it will also serve to inform you about what not to do, not all marketing strategies work for each social platform.
First, create a profile
there are chances that you already have a personal profile Pinterest. Even if you do, it is usually best to have a specific account that you can treat like a business of sorts. Self-interest and the companies do not always mix well. This is also a great way to make sure you are targeting the right follower.
It is of utmost importance to have a complete profile. Pinterest users in general are very aware of unfilled profiles in accordance with what they believe to be the norm.
Also when the power to establish a council, make specific niche, focusing specific interests only this advice. A General Council with a random wall niches will not receive any interest, even if it does, it will quickly lead the people in pinning first away too.
Consider this analogy. If you want to enter a large area with all randomly placed objects with refrigerators random places in the store, how long you stay in the store before running in a fit of rage. Would you go back? Probably not, right.
The refrigerators can be taken as advice when their content can be seen as pins. Some refrigerators contain certain items. The same can be said about our Pinterest profile. So let us pick a niche, say cell phones. Your first two card can be something like Android and IPhone.
In these two cards, you can also differentiate between phones and tablets, may further differentiate between different sizes in subsequent boards. Try to be as specific as possible, but not to the point of obscureness. So if someone is looking to buy a new cell phone ride your board, they can see an interesting picture of a phone he loves, and can even end up buying it.
Now normally the mobile phones come with contracts and do not sell themselves, but to serve this tutorial was a great example of proofing you how to target specific niches with great visuals.
as well, instead of trying to sell someone a mobile phone using an article trying to convince them why they should buy this particular phone, you can simply trigger a response from the desire by displaying an image visually appealing product that they can easily click on.
Therefore, the article helps, but in a totally different way. It helps enable your customers to find you via Google using the article for SEO on the current page and also drum up some interest backlinks.
Returning to the image, it is important to remember that this is essentially what would be to sell your product. So please, no selfie quality images here. Either use images directly from the manufacturer, whose abundance is available for this specific niche, or find someone to photograph your products for you
If you feel that you are competent to do your own photography, ask yourself these three questions .: Do you know what the depth of field mean? Do you know what shutter speed mean? Do you know what that means white balance? If you answered no to any of these questions, get someone professional to do the photography, it will definitely pay the fine.
Another key aspect of the images is the information you provide them. People often go much more easily share an image if they believe it is a kind of promotion. So instead of having just a picture, a photo comprising either a promotional code or even better, a price.
This can be changed very easily in your image, but it is still essential that the picture is more professional, with the color of the working text to the image instead of against. Again, do not skimp and believe a DIY job with MS Paint will do.
Check your website
There are a lot of sellers on Pinterest that has not done that, but there's really no reason you should do the same. Think of a Twitter account verified and the hype surrounding it and you get an idea of what you can expect.
The good thing is, the verification Pinterest is so easy, although many users do not know that. You will be considered a sort of authority by most and this will certainly help you get more sales.
This will also allow you to use rich pin buttons, allowing other people to share your images on their boards. If done well, this could easily go viral, introducing even more people to your site. This could very well snowball into something big that people share images more easily than the giant walls of text.
Sharing is supported
Make sure you get the word you as many users as possible profile or using other social media profile or email marketing lists. Many people in Pinterest are mainly addicted to share images, so if you can get the first few go, it can easily turn in your favor. Do yourself a favor and follow some patterns for a week or two and see how they share.
you'll probably be surprised by all the activity. Myself got introduced to actively marketing on Pinterest after a colleague told me how easy it is to generate traffic with this social platform.
Although I have not yet tapped into this aspect, there is also a side paid advertising that you can use Pinterest to get your profile viewed by eyes more. This leads me to believe there may really come great results from Pinterest as a marketing platform.
Great care must be taken with this strategy, however, failed as a marketing technique can become expensive real, real fast draining your advertising budget with users clicking the link simply by curiosity. It can be a great tool, but should only be used once you have researched your target market enough to be able to deliver an effective campaign.
Spy on competition
search for some users that you believe that your main competitor, marketing something in the same niche as you are. Check out the track of users and just follow those users. Chances are high that these users will follow you back as is the norm on Pinterest. You may experience spam accounts, but it is likely that most or the accounts you follow back would be natural users that can be marketed.
The wonderful thing about this action is that it can be done either by yourself, or automated. search engine designed specifically for this are available, but it can land your account in hot water because of controversial follow someone or just get your account banned if you go overboard.
It is therefore preferable to either do it yourself or hire a virtual assistant who can do it for you. So, depending on your strategy, you can choose which of these methods will work best for you. Not all people use Pinterest for long-term gain and do not care to account banned (a strategy often referred to as churn and burn) while botting would be best for them.
but I want to see a return on investment for all my hard work and seek to gain long-term rather than short-term results, so I personally used a virtual assistant. The decision is ultimately with you. What I like using a wizard makes it easy and cost effective it is, with various online portals filled to the brim with people looking for those exact jobs.
Encourage sharing
ultimately, a user clicked on your link and landed on your site, ready to buy. So instead of just making a sale, encourage them to share your site as well. There are a number of ways that this can be done, but there are some key methods that generally works well.
Popup Reminders
once a user has been on the web for a short time there, a popup can serve as a reminder sweet for them to pin your board, armed with a button to do this instantly. However, it is of key importance to offer your guests the opportunity to view your site for a while first, get caught in it, so to speak.
A window served too early will probably just annoy your visitors as he set the course of action they were added. Meanwhile some time will also likely ensure that you get followers who are really interested in what you have to offer and not just someone browsing to pass the time.
Email bulletins
This word essentially for himself, but if you have a newsletter going out, always have some popular pins set obviously in the newsletter, which also gives users the ability to pin position or specific advice.
This normally works well if you have a website or image-rich blog. This method can serve as great subtle advertising as a user easily pinpoint something without a sense of being announced.
Graphics drawing attention to the pin button
This is best left to the niches you believe that the user are not fully aware of the technology and may even serve to annoy the tech-savvy users to use this method sparingly, and only in specific niches. Certainly not something you'll do while promoting cell phones high end, but it could have a place in your marketing strategy
Last words
so for all those who want to enter Pinterest for marketing purposes, I can truly say that it works. To review the strategy let us go through some key pointer. Create new account specific niche, check the website that you use as soon as possible. Share your site at all willing to listen.
This will get word and start attracting followers interested in your chosen niche. Identify your competition early, and start targeting their followers as well.
Encourage people who visit your site or advice to share your pins in making visually appealing, as subtly reminding them of ways to do it.
If you follow these guidelines and you have chosen the right product for the market you may well find yourself becoming a successful Internet marketer. Some people seek to leave their jobs, while others only want one side of income, the choice is now yours to make.
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