Earlier last night (8 January), there seemed to be a lot of shuffling about in the SERPs for many US keywords. There is no official confirmation yet .. but there was some speculation that this could be the early Penguin 4.0 live deployment / update.There are also some comments that go around that the update can "expand". in other regions (Europe, etc.) or tomorrow / next weeks, so keep an eye on your rankingsThere may or may not be
Penguin 4.0 - but here are some tips for you so that you are ready.
Google Penguin 4.0 And what you need to do / Know
1. Do not panic -. Do not do anything out of the ordinary
Of course, you're afraid that your rankings may tank - but the last thing you want to do is panic and cause more a problem for yourself. If your rankings seem to move - just continue your usual link building. How odd would it be for you to be link building always and then suddenly you stop just because your ranking dropped? Do not panic - keep your regular routine of link building
2 .. Use tools like Mozcast Grunt and be aware of any turbulence / activity.
Mozcast and Grunt will tell you exactly how much "activity" going on in the SERPs. Usually when there is an update being deployed, activity levels soar upwards. Keep an eye on these two tools to get a rough idea of what can happen in the algorithm.
3. Do not try to "fix" your website.
I sometimes see people immediately begin building links to "diversify" its profile profile / anchor link just when an update is being deployed.This is not going to work. As I mentioned above, just keep doing what you do regarding link building. The last thing you want to do is raise a red flag or doing something suspiciousIf your site has a poor surface profile, I suggest you go for authority links -. This will help to slowly correct your profile while you getting soft rankings
. 4. Keep an eye on your competitors.
Just because an update is deployed does not mean that you will be affected. You might actually be safe. However, competition may not be.Keep an eye on your competitors and their classification. Serpwoo is absolutely perfect for this. Sign up for their free trial, and add your URL Serpwoo automatically track and report of your main competitors.You will be able to see their rankings, site settings, and many other data. Keep an eye on their rankings to see if they drop or not the SERP.Eventually you get used to these updates, and it will not be as scary when they roll over. The frantic movement in the SERP last night might not even be an update .. but it's always good to be cautiousIf your site has a bad link profile profile / anchorage - . Then do something about it. Do not get hit a penalty later just because you were too lazy to solve problems now.
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